Is Photo Tagging the Next Wave of Web Advertising?

Pixazza Photo Tagging Sells The Big Picture | Fast Company.

Cameron Diaz paused for a camera in Moscow, and because no ho-hum celebrity moment can go undocumented, the evidence landed on the gossip site Just Jared. She looks good as always, especially in those jeggings from–well, hey, who did make those things? Mouse over the photo and the answer appears: Seven7. And they’re all yours for $27.99.

This insight comes courtesy of Pixazza*, a leading startup (backed by Google Ventures) in what may be the next wave of web advertising: photo tagging. It’s a familiar idea–no different from tagging friends on Facebook–applied to the gaping commercial space of the Internet, which plays host to an estimated 3 trillion photos. Photo-tagging firms either take a cut of the sales from consumer purchases or share cost-per-engagement earnings with publishers such as Yahoo and Us Weekly.

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