Will Plug-In BMWs Turn Enthusiasts On?

Will Plug-In BMWs Turn Enthusiasts On? – NYTimes.com.

BMW’S designers and engineers have long vowed that the company’s eventual battery-powered cars would not be geekmobiles but true BMWs, with all the zip, handling and style that the German automaker is known for. Norbert Reithofer, the chief executive, is fond of saying that an environmentally friendly auto should not be “a vow of poverty on wheels.”

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