As part of an experiment for my forthcoming book Brandwashed, I lined up 20 babies between the ages of 14 and 20 months. I then handed each one a BlackBerry. No sooner had their soft chubby fists reached out to take the phone from me than they touched the screen expecting it to light up. When nothing happened, a few stuck it in their mouths whilst others moved on to something more interesting.
These babies, all under two years old, have already been converted to the Apple brand.