Facebook introduced a program on Thursday that offers consumers a financial incentive to watch ads on the site.
Facebook will now reward users who watch certain ads with Facebook Credits, which can be redeemed to purchase goods on Facebook Deals, the company’s new Groupon-like daily deals service. The incentive, however, is not huge. Initially, the average ad will yield one credit, which is equivalent to 10 cents.
The ads will mostly be in games. CrowdStar, Digital Chocolate and Zynga are among the participating game publishers. Facebook is working with Sharethrough, SocialVibe, Epic Media and SupersonicAds to serve ads on the program as well as TrialPay, which will provide analytics.