MasterCard’s ‘You Play, We Give’.

GamesThatGive is one company helping brands take advantage of the social gaming boom via Facebook.

GTG makes custom-branded Facebook games with charitable twist. For example, its You Play, We Give campaign for MasterCard donates as much as 10 cents to Junior Achievement Hudson Valley for every minute a person plays the game, which has more than 30,000 Likes and gets more than 80% of visits from returning visitors. On average, gamers spend 45 minutes on the game page each visit.

(Excerpt: http://mashable.com/2011/05/03/social-gaming-marketing/)

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