High Performance Branded Content

(Excerpt from Contagious Issue 26, High Performance Content by Lucy Aitken)

Initial experiments with branded content were ahead of their time, living in a pre-social media era where email was the only option for sharing. Now high-qualiy content from brands is attracing attention in all the right places.

Three examples:

BMW’s Unscripted Series

Redbull’s Way Back Home with Danny MacAskill

BFGoodrich’s Shaun White Wants to Drive

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