(Excerpt from Contagious Issue 26, High Performance Content by Lucy Aitken)
Initial experiments with branded content were ahead of their time, living in a pre-social media era where email was the only option for sharing. Now high-qualiy content from brands is attracing attention in all the right places.
BMW’s Unscripted Series
Redbull’s Way Back Home with Danny MacAskill
BFGoodrich’s Shaun White Wants to Drive