Auckland Savings Bank (ASB), part owned by the Commonwealth Bank of Australia, has launched its Facebook customer service application, Virtual Branch.
The bank will offer real time customer service assistance over the social network site.
ASB will also break with Facebook culture, assuring customers that “live chats will not be posted on your wall”.
The service hooks up customers with the bank’s specialists, ASB claims on its Facebook launch page, and promises service levels equivalent to its branches.
The Virtual Branch is available seven days a week between 8 am and 9pm, with ASB’s FastNet Classic service the fall back option after hours.