A car that plays the drums – Lexus

Checkout this Lexus ‘music track’ – where the car plays the backtrack

It’s all about precision

“Is it possible that a Lexus IS performs so precisely, it can create its own beat? Lexus is pleased to present a “behind the scenes” look at the mathematical strategy, musical intelligence and meticulous engineering that allowed the Lexus IS to, literally, create its own music track.” – (excerpt from the LexusVehicles YouTube channel)

The making of

The ad


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