New work by Publicis Mojo for Coca Cola Europe energy drink Burn
(Excerpt from http://mumbrella.com.au/mojo-unveils-bold-film-work-for-energy-drink-burn-30143)
The work – a series of documentaries – is one of the first examples of the agency fulfilling its renewed desire to be a global agency, with the work being created for Coca Cola Europe.
The agency describes the unbranded work as “a major cultural step-change for Coca-Cola Europe in the way they approach marketing communication.”
‘The crux of our approach was to involve pre-existing communities in the creation and distribution of the key campaign assets, rather than the brand launching it on its own’, said Micah Walker, ECD of Mojo Sydney.
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