Designers sought for UK virtual fashion mall

(Excerpt from

A new UK online concept aims to offer a one-stop-shop for browsing and accessing fashion and lifestyle products from budding UK designers.

MyRetailHeaven, an online fashion and lifestyle shopping mall, has been designed specifically for today’s “discerning online consumer”.

And the company is doing a ‘Shout Out’ to all “exciting, cutting edge retailers and designers” wanting to join the concept.

Positioned as “UK retailers and designers under one eRoof”, MRH is described as unique in its format in that it is designed on the basis of a traditional mall, where High Street retailers have their own unique, branded space. Visitors can shop for products on MRH by browsing the various branded retail outlets or shopping amongst their favourite High Street retailers, by browsing specific categories, or by using the search facility to find specific product types.

Fulfilment of orders is up to the individual retailer. The website does ship overseas but stresses that – for now – its marketing thrust is aimed squarely at UK consumers.

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