ANZ ‘Sneaky Thieves’ banner wins

(Excerpt from http://mark.com.au/blog/tags/15/anz)

Mark has won the fourth round of Ninemsn’s Butterfly Award for its ‘Sneaky Thief’ banners execution for ANZ. The ad, to launch ANZ’s Fraud Money Back Guarantee campaign, features two synched banners and depicts a rather sexy cat burglar crawling along the top banner, sawing a hole through the ‘ceiling’ of the lower banner to reach in and steal an ANZ card.

For more information on the campaign and to watch the banner in action, click here.

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