Best job in the world campaign raking in awards

“Without doubt, Best Job is now the most awarded ad campaign ever in the history of advertising.” – Campaign Brief

CumminsNitro, Brisbane (now SapientNitro) was the most awarded agency in the world at the D&AD Awards  – winning two of only five Black Pencils awarded – both predictably for the Queensland Tourism ‘Best job in the world’ campaign – one in Direct, the other in Integrated. The campaign also won two Yellow Pencils on the way to being awarded the very rare Black Pencils, crowning a record run of awards the campaign has won at every major show in the world – including three Grand Prix at Cannes.

(Excerpt from


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