Kit Kat campaign by JWT Digital

(Excerpt from

JWT Sydney has created a ground-breaking Australian first with 80 hours of live online content at the Kit Kat promotional site that sets the standard for true two way conversations between brands and consumers.

Launching Monday 24th May is The Desk Jockey – a live brand experience for Kit Kat that enables consumers to interact with the Kit Kat brand in a unique and innovative way during their break.

“Holed up in an office is the Kit Kat Desk Jockey – a desk bound assistant is “Working Like a Machine” performing tasks so you don’t have to and allowing you to take a break,” explained Ashadi Hopper, National Creative Director – Digital & Direct.

“The Desk Jockey will entertain his viewers live on webcam. How he entertains his audience is left to the viewers who interact with him in real-time using Facebook and Twitter to submit their requests to him,” adds Hopper.

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