(Excerpt from http://adage.com/digital/article?article_id=144014)
Google opened up an entirely new store of inventory for advertisers today with Google TV, an interactive platform that collapses the wall between TV and internet in the living room. The service, created with hardware partners Sony, Logitech and Intel, will launch this fall on TVs, set-top boxes and Blu-ray players.
“Every ad on TV has the potential to become interactive,” Google TV Technical Director Vincent Dureau said at the I/O developer conference, where the platform was announced. “Your TV content just became more interesting.”