Lexus has launched Dark Ride, a 12.5 minute interactive film, online at lexusdarkride.com, to promote the New Lexus CT 200h premium compact hybrid. Norman Reedus (Boondock Saints) plays Tony, a lovable guy with a wild streak, known as the industry’s top get-away driver. Scott Pruett plays Leon, the top driver of a European gang who are trying to get their hands on the Lexus. The film allows users to play a co-starring role, sitting shotgun as navigator, with extended user-pannable sequences allowing them to take control of the camera’s point of view. Viewers are also able to record their own dialogue lines and make decisions that impact the film’s outcome. Be prepared with web cam, microphone and plenty of bandwidth.