Audi Canada is rewriting the world’s most interesting films in less than 140 characters to promote the 2010 Audi A3 TDI. The site, online at efficientfilms.ca, takes well known films and reduces their plots to the size of a Twitter entry. Audi’s entries sit alongside the entries of site visitors. Examples so far include Airplane (An ex-pilot with a drinking problem gets on a plane. The crew falls ill. Surely he can land it. But don’t call him Shirley.), Avatar (Avatar Humans try to obtain Unobtainium. Unsurprisingly, they don’t get any.), Brokeback Mountain (Cowboys ride each other rather than horses.) The Wizard of Oz (Dorothy learns why girls love shoes.) and Groundhog Day (Bill Murray wakes up. Bill Murray wakes up. Bill Murray wakes up. Bill Murray wakes up.).