Jetstar – claiming first Aussie 3D ad

Excerpt from Throng

Jetstar – claiming first Aussie 3D ad

Budget airline Jetstar is claiming Australia’s first television commercial in 3D.The commercial, set to screen on Foxtel next Monday, 24 May, during the 3D telecast of the Australia Vs New Zealand soccer match from the MCG, will feature a special message that only viewers with 3D glasses will be able to read.

David May, head of marketing and PR at Jetstar, said that the 3D commercial was a good match for the company’s other initiatives:

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“Once the announcement was made that the match between Australia and New Zealand would be broadcast in 3D, we thought it was the ideal opportunity to launch Jetstar’s new 3D commercial.

“Jetstar is constantly looking for new ways to connect with our customers, so 3D was the next obvious choice for us. Global brands including Samsung, Pepsi and Sony have all used 3D technology in TV commercials overseas, but this is the first time an Australian company has used 3D.

“Jetstar have embraced new technology, including social and digital media, web check and the soon-to-be-launched mobile SMS boarding pass, to reach our customers, so this is a natural progression for us.”

Coverage of the soccer match starts from 6.30pm eastern, with kick off at 7.20pm. Those with a 3D TV will be able to see the game in 3D on Foxtel channel 200. You will need to have both the sports package and access to Foxtel HD channels to receive channel 200. You will be able to record the match and play it back in 3D on a 3D TV with an IQ2.

The game can also be seen on Fox Sports 3 and Fox Sports 3HD at the same time.


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