Quicksilver enters the world of ‘apps’

Excerpt from ragtrader http://www.ragtrader.com.au/news/quiksilver-enters-the-world-of-apps

Quicksilver enters the world of ‘apps’

19 May 2010

NATIONAL: Quiksilver is letting customers do their own fashion designing via the launch of its latest online application.

The surfwear retailer has teamed up with digital agency Tundra to create the Quiksilver custom board shorts application.

The application enables consumers to personalise 11 features of their shorts including size, length, colour and logo.

Customers are also able to imprint their own ‘personal id’ on the shorts and share their design with friends on Facebook and Twitter.

Currently the function is only available to customers in Australia and New Zealand and Quiksilver aims to dispatch all customised orders within 12 business days.

It is the latest project Quiksilver has undertaken with Tundra, with the digital agency also creating the websites for Quiksilver Australia, Roxy Australia, and the Quiksilver and Roxy Pro events during the past two years.

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