This site is set up around 4 characters – and linked to their Twitter and Facebook page. The agency behind the site aims for it to be a long term initiative – maintenance will be the key!
Visual Jazz says:
Bondi, has said that the strategy behind the campaign is to set up the Mavis ‘for what will be a long and hopefully interesting journey with their audience. On facebook they will talk about current social events, fashions and goings on amongst their particular demographic, plus offering discounts on Mavi products, concert tickets etc.’