Excerpt from Ad News:
Dotti Nation aims to drive membership and promote loyalty and social interaction amongst its 16 to 21 year old female customer base.
The campaign, created by Dotti’s creative agency Ortolan, will run across print, outdoor, online and in-store events. The site was developed by Reactive.
The new site incorporates Facebook Connect, allowing users to interact with their Facebook profile without leaving the Dotti Nation site.
Members can also interact with the Dotti brand by personalising the site, developing their own content for it and interact with other Dotti fans.
“At Dotti we absolutely love fashion and we wanted to connect with our like-minded fashion-conscious fans online, so we created the Dotti Nation online community,” Dotti marketing manager Helen Allegos said.