Immortal Revenge Campaign

BBDO Argentina created a campaign for Paso de los Toros bitter tonic water.  The campaign idea was based around love revenge stories and was executed just before Valentines Day in Argentina.  People were invited to submit their best revenge stories and the 72 best (voted online) were published in a book.

The campaign resulted in more than 100,000 visits to the campaign site, over 6,000 messages submitted and over 2,000 books sold in 3 weeks.

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