Coke is sending three 20-somethings to 206 countries (all the countries in which Coke is sold) in a search to uncover ‘what makes people happy’. They will be provided with laptops, video cameras and smartphones to communicate their findings with the world through Facebook, Flickr, YouTube and Twitter.
The campaign is called Expedition 206 and you can check it out at http://www.expedition206.com/
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